Merchandising

For over two decades, Plastic Head has been designing and selling printed apparel and novelties into the retail market, and supplying artists with tour merchandise. More recently we have added official character properties to our roster such as Marvel, DC and Breaking Bad, and developed DTR (direct to retail) supply programmes for several leading European fashion chains.

The experienced Plastic Head team, headed up by Merchandising Director Chris Parkes, has become one of the leading full-service music and character merchandising companies in Europe. Whether you’re a band seeking well priced shirts and a dependable service for your tour, or a leading licensed property agent/owner looking for the best creative range-building and speediest route to market, Plastic Head offers the right solution.

From its core roots as a rock and metal merchandiser to the latest innovative distribution of licensed ranges using e-commerce and social media – Plastic Head delivers results.

PHD on Facebook


Wholesale Music and Media Merchandising

As a substantial record distribution company, Plastic Head has unique access to over 1,000 live retail accounts, representing everywhere recorded music is sold in Europe and further afield. With no minimum order restrictions we can fulfil demand for licensed music apparel and novelties from the smallest independent high street store to the largest multiples and e-tailers. We are unique in this respect. We operate like a record company in that we schedule each and every new product well in advance, along with sending out new release and restock information weekly to all customers. We only use recognised major branded garments from companies such as Gildan, Anvil, AWD, Bella and Continental, who are all recognised as being ‘anti-sweatshop’ and environmentally friendly manufacturers. We have a fantastic in-house design team and every product is mocked-up for client approval prior to sampling. Plastic Head pays artist clients the best market royalty rates, based on high distributor prices which are rarely discounted. It is accepted that our agreements are flexible and take into account our clients’ other commitments. In the rock music sector, no other company is in a position to outsell Plastic Head.

We also contract with record companies and other merchandising entities to manage the rights they control. These ‘roster’ deals mean that Plastic Head can maximise those assets and they can earn additional income from third party licensing.

Wholesale Licensing Character Merchandising

Plastic Head now holds the rights to over fifty major character properties including Breaking Bad, Sons of Anarchy, Asterix , Game of Thrones, Marvel and DC Comics. The ranges we build include mugs, headwear and bags, as well as designer apparel.

E-Commerce Sales

At Plastic Head we recognize the importance of e-commerce to our band/artist clients. In addition to our own long established webstore (plastichead.com) where fans can buy recorded and merch product in a single shopping environment, we also design and service clients’ own official web stores. We also support and supply every significant on-line retailer selling licensed merchandise.

Custom Supply and Tour Merchandising

Long term relationships with our suppliers ensure that we can offer our clients top quality at great supply prices. We have been supplying band tours and handling the range-building, product design and budgeting for clients throughout our history. Email us for our latest artist supply list.


Our graphics team can develop concepts from your ideas. We will email you mock-ups for approval at your own convenience wherever you are in the world. We are able to supply a massive selection of different product lines for your tour or event, including quality branded short and long-sleeved tees and sweats, jackets, caps, caps, beanies, jewellery, posters, pins, mugs, wristbands and much, much more.

If it exists and can be decorated, then Plastic Head can source it on time and at the right price!

Merchandising Director
Chris Parkes
chris.parkes@plastichead.com
Tel: +44 (0)1491 825029

Production Manager
Lisa Lane
lisa@plastichead.com